Our Visiion  
Our Vision is to be recognised as a leading Non-Banking Financial Company by providing excellent customer centric financial solutions through our efficient and personalised products and services

Our Mission  
Our Mission is to provide hassle­ free and customer-friendly financial solutions that cater to diverse needs of the unbanked and underserved thus contributing to their economic development.

Our Values 
Our values are integrity, transparency, and accountability

Our Core Purpose  
Our core purpose is to hand hold certain sections of the society, though  fairly credit-worthy but unable to obtain credit from the formal financial/ banking system, to access adequate credit. Thsese sectors do not seem to be economically lucrative but are indispensable for the overall development and growth of India's economy.